Art Galleries are in the business of selling art. It’s a mystery why some galleries don’t post prices on the websites. Art collectors head to art gallery websites for information. If audience don’t see basic information, they become frustrated and navigate to a different gallery website. Some dealers argue that omitting prices helps to start relationships involving the gallery and the buyer. If the client calls to ask for the price, the gallery feels they could pitch the consumer and, if necessary, offer incentives. Art collectors are not naïve. They know art costs money. Many avid art collectors will never grab the telephone to inquire about the buying price of art. Furthermore, the customer can’t contact a gallery after hours, so the probability to create a sale can only occur when the gallery is open. Certainly one of our collectors told me there’s so much art available that to choose they theygo to a website that displays prices rather than pick up the device to inquire about a price. Internet visitors want details at their fingertips. Are you hunting about investment art? View the before described website.
The gallery does a disservice to their collectors and their artists by not using every opportunity to sell their paintings. Every major fine art gallery and auction house displays prices on the sites. It must certanly be doing work for them. Their artists don’t have consistent prices. The artists inflate their costs for some galleries and reduce them in others. The gallery doesn’t want the consumer to know the price discrepancies. Artists that don’t maintain consistent pricing are unprofessional. Artwork galleries shouldn’t represent them. The art market across the planet is quite intimate, because of the Internet. It’s easy to discover if an artist sells his just work at significantly dissimilar prices. Needless to say, one must consider the cost of framing like gold metal, gold leaf, etc. but that’s another subject.
The gallery uses the web site to have potential customers thinking about their works not to really make sales from the site. They want the collectors to come into the gallery to purchase their art. It’s very short-sighted to genuinely believe that all customers will visit a gallery. Many art collectors don’t live anywhere nearby the gallery. Countless clients are Internet savvy and often purchase paintings they see online. Granted, the collector will call to go over details with the gallery but having accurate pictures and prices on the website helps you to seal the deal. Failure to list prices has become this type of problem for website visitors that usability expert deemed it the main web design mistake. Price is probably the most specific bit of info customers use to comprehend the type of an offering, and not providing it generates people feel lost and reduces their knowledge of something line. People looking for discounts will require a discount. If Internet customers like a painting and the cost is within their ballpark, they’re intelligent enough to appreciate they can keep in touch with the gallery by email or telephone and request a discount. The gallery will save you the customer time and embarrassment by listing the retail price on the website.